It’s every marketer’s worst nightmare: Churn. It’s what happens when customers, who are notoriously fickle with their loyalties, come to a company, only to leave eventually for your competitor.  If you’ve experienced this, it’s probably not specifically about your company. Every company experiences churn. Customers are easy to lose, and that’s just a fact of … Continue reading This is What Causes Your Customers to Run to Your Competitor